cAR

car_app
MERCEDES-BENZ - DOWNLOAD APP

Customer experience in a new dimension.
The app that lets the user configure the vehicle anywhere. 


EQC — Electric now has a Mercedes. A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator. 

Customer experience in a new dimension.
The app that lets the user configure the vehicle anywhere. 


EQC — Electric now has a Mercedes.
A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator. 


Role. Creative direction. UX/UI Design. Art direction. Style guide. Concept.
OVERVIEW

Approach: With Mercedes cAR App customers and prospective buyers can individually configure their vehicle of choice on a smartphone or tablet, and experience it in a totally immersive way using the new technology AR Kit and AR Core technology that gives the possibility to the user explore in three-dimensional resolution - both from inside and outside, and in surroundings of their choice.


01

EXECUTION

EXPERIENCE
DESIGN

From the problem to the solution. 2018 was the year that Mercedes-Benz decided to no longer print product catalogue for all the vehicles. As the world becomes increasingly digital, we needed to formulate a solution where the user could experience the vehicle from any place and configure it in a most realistic way and experience most of the features in an interactive approach. 

teaser2

01

MOTION

GIVE CONTROL 
TO THE USER

We created a seamless motion design language, with the purpose of guiding and give control of the experience to the user and bring value to each behaviour. With this real-time interaction approach, we could minimize the gap between what the user expects, and what they experience.

teaser4

01

EXPERIENCE

CONFIGURE AND INTERACT
ANYWHERE

Using the new technology AR Kit and AR Core technology the user was able to explore/configure the different range of vehicles, lines, colours, rims, interiors and features in a most realistic possible at any surrounding. The user could as well drive the car in his environment giving a touch of entertainment to the experience.

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