cAR
Approach: With Mercedes cAR App customers and prospective buyers can individually configure their vehicle of choice on a smartphone or tablet, and experience it in a totally immersive way using the new technology AR Kit and AR Core technology that gives the possibility to the user explore in three-dimensional resolution - both from inside and outside, and in surroundings of their choice.
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EXECUTION
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MOTION
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EXPERIENCE
CONFIGURE AND INTERACT
ANYWHERE