cAR
MERCEDES-BENZ - DOWNLOAD APP
Customer experience in a new dimension.
The app that lets the user configure the vehicle anywhere.
EQC — Electric now has a Mercedes. A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator.
Customer experience in a new dimension.
The app that lets the user configure the vehicle anywhere.
EQC — Electric now has a Mercedes.
A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator.
Role. Creative direction. UX/UI Design. Art direction. Style guide. Concept.
OVERVIEW
Approach: With Mercedes cAR App customers and prospective buyers can individually configure their vehicle of choice on a smartphone or tablet, and experience it in a totally immersive way using the new technology AR Kit and AR Core technology that gives the possibility to the user explore in three-dimensional resolution - both from inside and outside, and in surroundings of their choice.
01
EXECUTION
EXPERIENCE
DESIGN
From the problem to the solution. 2018 was the year that Mercedes-Benz decided to no longer print product catalogue for all the vehicles. As the world becomes increasingly digital, we needed to formulate a solution where the user could experience the vehicle from any place and configure it in a most realistic way and experience most of the features in an interactive approach.
01
MOTION
GIVE CONTROL
TO THE USER
We created a seamless motion design language, with the purpose of guiding and give control of the experience to the user and bring value to each behaviour. With this real-time interaction approach, we could minimize the gap between what the user expects, and what they experience.
01
EXPERIENCE
CONFIGURE AND INTERACT
ANYWHERE