antoni

stage_2_res

antoni — A agency platform showcasing the best work for a new generation of thinkers...

EQC — Electric now has a Mercedes. A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator. 

EQC — Electric now has a Mercedes.
A digital platform that presents the first electric car from Mercedes-Benz and their first WebGL configurator. 


Role. Creative direction. UX/UI Design. Art direction. Style guide. Concept.

OVERVIEW

Challenge: Germany–based advertising/experience design agency Antoni, the lead European agency for Mercedes-Benz, Katjes, Vodafone and Karcher with 120 talents from across all over the globe. The challenge was to create the first online presence, with the goal to catch the attention of new potential clients, talents and showcase the best of the agency work. 

Approach: The new antoni.de pulls back the curtain and highlights the agency progressive vision, people, and portfolio. Simplicity is at the root of the main experience, with a cutting edge development that captures the attention of potential clients and talents.

01

EXECUTION

EXPERIENCE
DESIGN

The new platform encourages users to explore the best case studies in a total seamless approach, with a bold and minimal design language. Creating a user-friendly system with a touch of creativity we could facilitate the path to curiosity and increase the number of applications.

02

MOTION INTERACTION

SEAMLESS
PERFORMANCE

Using technologies as WebGL and node.js we were able to create a design framework that leads us to set new boundaries how a user can interact with content without any latency and always in control of the experience, bringing pleasure to the interactions.

03

USER FIRST

MOBILE
PLEASURE

The entire platform is designed to work and perform across every device, using different aspect ratios and components we were able to deliver to the user a sublime solution that was used as a reference by google and awarded by several platforms.

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