Volkswagen up!

Volkswagen up!

Volkswagen up!

Volkswagen up!

Digital launch campaign for the new car Volkswagen up!

Digital launch campaign for the new car Volkswagen up!

Volkswagen. Social Media campaign.
Viral Films and a Facebook campaign for the launch of the new Polo GTI.

Digital launch campaign for the new car Volkswagen up!

Client: Volksagen
Agency: DDB Triabl
Year: 2012
Role: art direction . UI/UX . Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/ UX. Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/UX . Motion design
link:  offline

Client: Volksagen
Agency: DDB Triabl
Year: 2012
Role: art direction . UI/UX . Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/ UX. Motion design
link:  offline

The new Volkwagen up! is the smallest car of Volkswagen and was released in September 2011. We developed an international long lead platform, which features various modules combined with a simple navigation: an interactive car experience, a platform for sharing spots in Europe's greatest cities, designer interviews, a teaser and many more.

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended
the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

The new Volkswagen up! is the smallest car of Volkswagen and was released in September 2011. We developed an international long lead platform, which features various modules combined with a simple navigation: an interactive car experience, a platform for sharing spots in Europe's greatest cities, designer interviews, a teaser and many more.

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SMALL GREAT PLACES

Small Great Places
Under the motto "Small places that are great", users could share their personal Small Great Places in 45 European cities. These were exclusively used as destinations in the navigation system of up! - the first user-generated navigation system in the world.

 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘
 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

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© Nuno Marcelino 2018

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