Volkswagen up!

Volkswagen up!

Volkswagen up!

Volkswagen up!

The new Volkswagen up! is the smallest car of Volkswagen and was released in September 2011. I was part of developing an international long lead platform

Digital launch campaign for the new car Volkswagen up!

Volkswagen. Social Media campaign.
Viral Films and a Facebook campaign for the launch of the new Polo GTI.

Digital launch campaign for the new car Volkswagen up!

Client: Volksagen
Agency: DDB Triabl
Year: 2012
Role: art direction . UI/UX . Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/ UX. Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/UX . Motion design
link:  offline

Client: Volksagen
Agency: DDB Triabl
Year: 2012
Role: art direction . UI/UX . Motion design
link:  offline

Client: Volkswagen
Agency: DDB Tribal
Year: 2012
Role: art direction. UI/ UX. Motion design
link:  offline

The Volkswagen up! is the smallest car of Volkswagen and was released in September 2011. I was part of developing an international long lead platform, and Small Great Places, the place that makes a town or city great to live in. On the online platform  Volkswagen collects these insider tips in Europe’s most fascinating cities and shares them online with people the world over and connected it to the innovative infotainment and navigation system called maps + more. Using the navigation software, this worldwide community will be on hand to show the driver of an up! their favourite places en route.

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended
the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

The new Volkswagen up! is the smallest car of Volkswagen and was released in September 2011. We developed an international long lead platform, which features various modules combined with a simple navigation: an interactive car experience, a platform for sharing spots in Europe's greatest cities, designer interviews, a teaser and many more.

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SMALL GREAT PLACES

Small Great Places
Under the motto "Small places that are great", users could share their personal Small Great Places in 45 European cities. These were exclusively used as destinations in the navigation system of up! - the first user-generated navigation system in the world.

 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘
 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

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© Nuno Marcelino 2018

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