Audi A3 iAD

Audi A3 iAD

Audi A3 iAD

Audi A3 iAD

A mobile ad that finds the best weather for a top-down
test-drive of the new Audi A3 Cabriolet.
 

The launch of the new G-Class was celebrated with a 360 campaign where all information about the G-Class was presented in the hub. From a G-Class inside an amber cube travelling around the world to authentic stories users, celebrating the DNA and heritage of the G-Wagon.

A mobile ad that finds the best weather for a top-down test-drive of the new Audi A3 Cabriolet.

separator

Client: Audi
Agency: Razorfish
Year: 2014
Role: Concept, Design, and Motion
link:  www.projectgallery.de/

client: Audi
agency: Razorfish
year: 2014
role: Concept, design, and motion
link: www.projectgallery.de

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended
the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘
 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

a3_iphone_02

.

© Nuno Marcelino 2018

GET IN TOUCH