Audi A3 Cabriolet.
The perfect day

Audi A3 Cabriolet.
The perfect day

Audi Cabriolet.
The perfect day

A mobile ad that finds the best weather for a top down
test-drive of the new Audi A3 Cabriolet.

Volkswagen. Social Media campaign.
Viral Films and a Facebook campaign for the launch of the new Polo GTI.

A mobile ad that finds the best weather for a top-down test-drive of the new Audi A3 Cabriolet.

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Client: Audi
Agency: Razorfish
Year: 2014
Role: Concept, Design and Motion
link:  www.projectgallery.de/

client: Audi
agency: Razorfish
year: 2014
role: Concept, design, and motion
link: www.projectgallery.de

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended
the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended
the perfect day to book a test-drive at a dealership nearest to you.
Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.

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AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘
 

AWARDS

FWA Mobile site of the day
Lovie Bronze Award for ‚Mobile & Experiential‘

© Nuno Marcelino 2018

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